--- title: Research and insight | Advertising effectiveness description: Advertising effectiveness | The latest research, insight and trends in outdoor advertising. --- - Solutions - [Products](https://connect.bauermediaoutdoor.com/en/solutions) - [Audience Engine](https://connect.bauermediaoutdoor.com/en/audience-engine-in-english) - [Heartbeats](https://connect.bauermediaoutdoor.com/en/heartbeats-in-english) - [Cases](http://www.clearchannel.fi/en/cases) - [Campaign Visualizer](https://connect.bauermediaoutdoor.com/en/test-your-campaign) - [English](https://www.clearchannel.fi/en/) - [Suomi](https://www.clearchannel.fi) # Research and insight: Advertising effectiveness - [All](https://connect.bauermediaoutdoor.com/en/research-and-insight) - [Consumer behavior](https://info.clearchannel.fi/en/research-and-insight/tag/consumer-behavior) - [Target group / profile information](https://info.clearchannel.fi/en/research-and-insight/tag/target-group-profile-information) - [Effectiveness of advertising](https://info.clearchannel.fi/en/research-and-insight/tag/effectiveness-of-advertising) [![OOH GUIDES TO PHYSICAL AND DIGITAL STORES](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/The-Rex-media-Helsingin-keskustassa.jpg?width=960&name=The-Rex-media-Helsingin-keskustassa.jpg)](https://connect.bauermediaoutdoor.com/en/research-and-insight/ooh-drives-into-stores) [Consumer behavior](https://connect.bauermediaoutdoor.com/en/research-and-insight/tag/consumer-behavior), [Retail Environment](https://connect.bauermediaoutdoor.com/en/research-and-insight/tag/retail-environment), [Research & Insight](https://connect.bauermediaoutdoor.com/en/research-and-insight/tag/research-insight), [Advertising effectiveness](https://connect.bauermediaoutdoor.com/en/research-and-insight/tag/advertising-effectiveness) ## [OOH GUIDES TO PHYSICAL AND DIGITAL STORES](https://connect.bauermediaoutdoor.com/en/research-and-insight/ooh-drives-into-stores) The retail sector has seen some significant changes in the past few years, but the COVID-19 pandemic has further accelerated the trend of consumers moving to digital sales channels. It is still unclear how this impacts the advertisers’ marketing strategies,.. [Read more](https://connect.bauermediaoutdoor.com/en/research-and-insight/ooh-drives-into-stores) #### Popular #### [![Consumer connection system](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Website/Images/Web/ccs-en-consumer-connection-system-1-1280x0-c-default.jpg?width=370&name=ccs-en-consumer-connection-system-1-1280x0-c-default.jpg) Target group / profile information Consumer connection system](https://connect.bauermediaoutdoor.com/en/research-and-insight/consumer-connection-system) #### [![Shopping centre advertising gets consumers talking and buying](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Website/Images/Web/kauppakeskustutkimus-kuva-1-1280x0-c-default.jpg?width=370&name=kauppakeskustutkimus-kuva-1-1280x0-c-default.jpg) Consumer behavior Shopping centre advertising gets consumers talking and buying](https://connect.bauermediaoutdoor.com/en/research-and-insight/shopping-centre-advertising-gets-consumers-talking-and-buying) #### [![DOOH - FUTURE MEDIA](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/the_cube_premium_samsung_3.jpg?width=370&name=the_cube_premium_samsung_3.jpg) Effectiveness of advertising, Dynamic advertising, DOOH, Research & Insight DOOH - FUTURE MEDIA](https://connect.bauermediaoutdoor.com/en/research-and-insight/dooh-future-media) #### [![Premium DOOH builds brand fame](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Website/Images/Web/tutkimus3-1280x0-c-default.jpg?width=370&name=tutkimus3-1280x0-c-default.jpg) Target group / profile information Premium DOOH builds brand fame](https://connect.bauermediaoutdoor.com/en/research-and-insight/premium-dooh-builds-brand-fame) #### [![OOH GUIDES TO PHYSICAL AND DIGITAL STORES](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/The-Rex-media-Helsingin-keskustassa.jpg?width=370&name=The-Rex-media-Helsingin-keskustassa.jpg) Consumer behavior, Retail Environment, Research & Insight, Advertising effectiveness OOH GUIDES TO PHYSICAL AND DIGITAL STORES](https://connect.bauermediaoutdoor.com/en/research-and-insight/ooh-drives-into-stores) #### [![Advertising in supermarkets guides purchase decisions](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Website/Images/Web/store1-ratkaisut-1280x0-c-default.jpg?width=370&name=store1-ratkaisut-1280x0-c-default.jpg) Effectiveness of advertising Advertising in supermarkets guides purchase decisions](https://connect.bauermediaoutdoor.com/en/research-and-insight/advertising-in-supermarkets-guides-purchase-decisions) ![kampanjoiden-optimointi@2x](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Website/Images/Icons/kampanjoiden-optimointi@2x.png?width=86&name=kampanjoiden-optimointi@2x.png) #### Campaign optimisation We invest in numerous data sources to help us understand exactly which audiences are engaging with our sites and when. Through careful analysis, we provide our customers with increasingly better opportunities to reach the desired target group in the right place, at the right time and with the right message. ![yleisot-ja-ymparistot@2x](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Website/Images/Icons/yleisot-ja-ymparistot@2x.png?width=86&name=yleisot-ja-ymparistot@2x.png) #### Audiences and environments At Clear Channel we strive to understand exactly how our audiences behave, think and feel in each and every one of our environments. Detailed understanding of these different environments helps us to customise your campaign to ensure maximum advertising impact. ![mediaratkaisut@2x](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Website/Images/Icons/mediaratkaisut@2x.png?width=83&name=mediaratkaisut@2x.png) #### Media channels Clear Channel offers a diverse range of OOH advertising sites, each capable of achieving very different campaign objectives. Keeping the three key objectives of outdoor advertising in mind – “**Reach**, **Fame** and **Activate**” – we seek to understand the strengths of our advertising sites and how they work most effectively together with other media. ![Ota yhteyttä](https://connect.bauermediaoutdoor.com/hubfs/Layout/Images/avatar.png) #### Call us 0207 312 000. or send an email to [myynti@clearchannel.fi](mailto:myynti@clearchannel.fi) ![Clear-Channel-logo](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Layout/Logos/CC_Logo_1clr_Neg_CMYK.png?width=203&name=CC_Logo_1clr_Neg_CMYK.png) ### Questions? Call +358 2017 312 000 [myynti@clearchannel.fi](mailto:myynti@clearchannel.fi) - Solutions - [Products](https://connect.bauermediaoutdoor.com/en/solutions) - [Audience Engine](https://connect.bauermediaoutdoor.com/en/audience-engine-in-english) - [Heartbeats](https://connect.bauermediaoutdoor.com/en/heartbeats-in-english) - [Cases](http://www.clearchannel.fi/en/cases) - [Campaign Visualizer](https://connect.bauermediaoutdoor.com/en/test-your-campaign) - [Clear Channel AdHub](https://adhub.clearchannel.fi/) - [Supplier Code of Conduct](https://connect.bauermediaoutdoor.com/hubfs/Supplier%20Code%20of%20Conduct_Europe%20v3_ENG%20May%202022.pdf) ### Follow us: [![Follow us in Facebook](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Layout/Images/Facebook.png?width=50&height=50&name=Facebook.png "Follow us in Facebook")](https://www.facebook.com/ClearChannelFI)[![Follow us in Twitter](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Layout/Images/Twitter.png?width=50&height=50&name=Twitter.png "Follow us in Twitter")](https://twitter.com/clearchannelfi)[![Follow us in Linkedin](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Layout/Images/LinkedIn.png?width=50&height=50&name=LinkedIn.png "Follow us in Linkedin")](https://www.linkedin.com/company/clear-channel-finland/)[![Follow us in Instagram](https://connect.bauermediaoutdoor.com/hs-fs/hubfs/Layout/Images/Instagram.png?width=50&height=50&name=Instagram.png "Follow us in Instagram")](https://www.instagram.com/clearchannelfinland/) ![The Strongest in Filand logo](https://www.clearchannel.fi/hubfs/Layout/Logos/The-Stromgest-in-Finland-Clear-Channel.jpg "Lisätietoja klikkaamalla") ![](https://secure.flow8free.com/203043.png)